Lead Routing — The Second Step in SOP Delivery

Lead Routing is the distribution engine of the TrafficLinks SOP system. Once a lead is captured and tagged during intake, it is routed to the correct region, cluster, or delivery channel using a structured, predictable routing framework.

Assign Delivery Region

Route to Correct Hub

Match Lead Type

Send to Delivery Queue

Trigger SOP Workflow

Prepare for Qualification

View Lead Routing SOP

Next: Lead Qualification

How Lead Routing Works

Lead Routing ensures that every lead is sent to the correct operational path. The system evaluates:

• Region (London, Thames Valley, Berkshire, Surrey, Buckinghamshire)
• Lead type (service, quote, enquiry, support)
• Delivery priority
• Required qualification level

This creates a permanent London Bridge‑style link between your intake system and your qualification system — ensuring every lead reaches the right destination.

SOP Stage

2 of 6

System Type

Operational

Feeds Into

Lead Qualification

Next SOP

Lead Qualification

Get a Free SEO · AEO · SOP Audit

We’ll analyse your website’s SEO structure, AEO visibility, SOP delivery system, and overall performance — then send you a full report with clear recommendations.

Get Your Free Audit Today

No cost. No obligation. Full professional breakdown included.