Lead Qualification — The Third Step in SOP Delivery

Lead Qualification is the decision layer of the TrafficLinks SOP system. Every routed lead is evaluated for intent, relevance, readiness and fit. This ensures only qualified leads move forward into the delivery pipeline.

Assess Lead Intent

Check Lead Fit

Verify Region Match

Confirm Lead Type

Assign Qualification Level

Prepare for Handoff

View Lead Qualification SOP

Next: Lead Handoff

How Lead Qualification Works

Lead Qualification ensures that only high‑quality leads enter the delivery pipeline. The system checks:

• Intent level (high, medium, low)
• Lead fit (service match, region match)
• Lead readiness (timeline, urgency)
• Lead type (quote, enquiry, support, service)

This creates a permanent London Bridge‑style link between your routing system and your delivery system — ensuring only qualified leads move forward.

SOP Stage

3 of 6

System Type

Operational

Feeds Into

Lead Handoff

Next SOP

Lead Handoff

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